3 Innovative Ways to Market Your Business Online
If you are truly serious about creating a business on the web and want to do something different, then check this out and the rest in this article. Being a site usability expert is a great choice though it does entail you to always be doing research, always be learning and to stay on top of things. The word usability is just a buzz word for "user friendly" which is something that you know every website needs to be. So learn as much as you possibly can and then build your own website...a content site works best for this purpose. Work on your email list and then reach out to contact small and medium sized businesses who have signed up to hear from you. What you might want to do is send out a low cost product so that you can provide consulting services to other businesses at the same time. There are many different kinds of experts and professionals in all niches or markets. This marketing approach has you make marketing videos using all those experts in your niche. There is more to this than interviewing though if you would like to do interviews you can certainly do that. But you do talk about those experts as well as explain what it is that they do and why it matters to the people who are viewing it. This kind of marketing is still pretty new so it's important to be very clear about how you use the information as well as the experts who provide it. So in a very unusual sense you are helping your audience to associate you with experts and then think of you as an expert.
If you understand videos and are able to make good ones, this is a service business that is worth exploring. There is one thing about any website that can be quite helpful and useful and that is having expanded marketing. So with this idea, you will offer to make a companion site that is based on video rather than all text. Think about the sites you know whether they are very authoritative or small that are text based. They can have the site and have it belong to them but is mostly video with just a little bit of text. You get to pick the structure here, feel free to get as creative as you want to get. You can get testimonials by offering the service for free in exchange for testimonials.
As you've learned you've no doubt become familiar with the concept of using OPM (Other Peoples' Money) for business purposes. This is a principle that has withstood the test of time and has been the source of quite a few amazing fortunes. What we have discussed is very similar, and both approaches employ the concept of leverage. Hopefully now that you have got a better idea and understanding of what leverage is all about so you can go out there and make a difference.
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